Marketing Master Profile for Brian Dean. What’s This? Brian Dean is a phenom. He hasn’t been around all that long, but has climbed to the top of the game. He got there despite creating very little content relative to his peers, because all of it is powerful. It’s detailed, to the point, and solid gold value for his readers. It … Read More ›
Marketing Master Profile for Econsultancy.com. What’s This? I discover new marketing experts to follow in a variety of ways. Sometimes through roundups of experts. Sometimes through recommendations via someone I already follow. And sometimes because I’m really trying to do some deep research on some topic. I started following econsultancy.com’s blog because it kept coming up in my research on … Read More ›
I came across a question on Quora recently–“Converstion Optimization: What is the best strategy for turning website visitors into leads?” It’s a great question, but I thought the answers were pretty underwhelming: The more SEO you have the more credibility. Huh? I don’t get that one. I suppose he’s saying higher ranking search results are more credible? Use videos, webinars, … Read More ›
Big Data is all the rage these days and one can easily find many articles about businesses gaining some advantage or other by analyzing their data. Can we use a similar approach to understand who has the best answers in marketing? Yes! Follow the Top 15 Master Marketers and you shall learn much, young padawan. What are Marketing Master Profiles? … Read More ›
Marketing Master Profile for Neil Patel. What’s This? Neil Patel has been one of my favorite online marketing mentors for a long time. I read his blog posts religiously from both Neilpatel.com and Quicksprout.com. It’s entirely fitting that his is the first Marketing Master Profile I publish and that his is also #1 and #2 among the Top 15 Marketing … Read More ›
You’ve just launched a new blog or other website and you’re wondering what it’s going to take to get some traffic. The answer is simple: You’ve got to promote your content on other websites! Don’t wait for traffic to discover you because it may never happen. You’ve got to go where the traffic is and try to divert some of … Read More ›
Do Small Business Failure Stories Get You Down? Serendipity, Venture Capital, and Do Only the Paranoid Survive? Sometimes my blog posts are motivated entirely by serendipity, and this morning that’s exactly what happened with this post. I read a couple of small business failure stories, and they didn’t get me down at all. They made me want to respond. I … Read More ›
Most Facebook Groups and other online communities put guidelines in place and use moderators to ensure the community is a healthy place. Effective Facebook Group Moderation adds value in the following ways: It discourages the Internet Trolls who can quickly spoil things for the rest. I’ve quit more than one online forum just because the trolling gets so objectionable the pain isn’t … Read More ›
Early in the history of any new business comes the naming decision. You’ll need a name as soon as you create a website or blog. Naming a new business is something many entrepreneurs obsess over. They’re right–the business name is important. You want to choose a name that will be good forever. Changing names is a messy business that’s expensive … Read More ›
100 Days of Productivity? What would you say if you could guarantee your next 100 days would be super productive for your business because you used a simple goal setting worksheet to decide what to do during those 100 Days? What if you were sure you could get everything done within the time frame? What if you knew exactly how … Read More ›