Find your Audience first… Many Entrepreneurs identify too much with their product or idea. They want to go from a product idea to a plan for success. But that’s not the best way and if you insist on following that approach, it can often lead into a long blind alley. Here’s a question I saw on Quora recently: I want … Read More ›
Don’t get me wrong–I love Mailchimp and I used it for years as my main email provider. I looked at a lot of packages when I started, things like Constant Contact and AWeber, but nothing beat the simplicity and core features of Mailchimp. And then I outgrew it. Note: If you’re at the very beginning of your online marketing journey, … Read More ›
If you’ve spent any time at all looking for help starting or growing your small business, you will have come across the “Hustle Harder” crowd. They’re going to tell you they or some other prominent success story got ahead by giving up absolutely everything, becoming a total workaholic, and grinding out 100+ hour work weeks. Invariably these guys are Young … Read More ›
Desperate to find marketing help for your small business? I don’t blame you. It’s really tough to do. Almost impossible, in fact. Your choices are not happy ones: Go with the Big Name Firm, realizing that you’re such a small fish to them you’re going to get their B-, C-, or even the D-Team working on your account and they’re … Read More ›
For those of you who desperately want to start your own business, I want to caution you about the worst possible thing you will be tempted to do: You are going to want to quit your Day Job and go all in. Don’t do it! I know. I know. The classic image of the entrepreneur includes quitting the Day Job … Read More ›
What if you threw a party and nobody came? My wife and I love to entertain. We throw lots of parties, and are famous in our town for certain themed parties we do every year. The parties are always well attended and we have met many new people as our friends bring their friends to the parties. But one thing … Read More ›